How did we get to the final design in just two stages?
Quite simply, it’s experience first, and pure luck second. Rhea (co-owner/operator at The Clever Office) had a past life as the manager of a graphic design department for a large pharmaceutical company, and had to understand what her employees needed to know in order to meet client expectations.
When it comes to creative design, getting the image OUT of our client’s head and INTO a visual draft is a skill and a half. For Kimberlee – It worked out great! Kimberlee expressed both what she liked about her existing letterhead, and just as important, what she did not like about it.
The most important stages of design are expression of the desired result, and using good listening skills to create a first draft that nails it.
Here’s the final draft: